SimpleUP! Leads is an AI-powered lead generation platform that helps businesses find and connect with their ideal customers faster and more efficiently than any traditional method. Instead of cold calling random lists or hoping your ads reach the right people, SimpleUP! Leads uses artificial intelligence to identify your ideal customer profile, source verified contact information, research each prospect, and help you initiate personalized conversations — all at a fraction of the cost and effort of conventional prospecting. Whether you're a solo entrepreneur or running a sales team, SimpleUP! Leads works like a dedicated prospecting assistant that never sleeps, never takes a day off, and consistently executes your outreach process.
Most lead generation tools either give you a static database of questionable quality, or focus only on one channel (like email). SimpleUP! Leads stands apart in several ways: it sources fresh, verified leads in real time rather than pulling from stale lists; it uses AI to research each prospect and find personalized conversation starters; it engages leads across multiple channels simultaneously (email, SMS, and Voice AI); and it operates on a pay-as-you-go model so you only spend money on data that is actually delivered and verified. Combined with eight distinct search types spanning people, local businesses, companies, domains, buyer intent, website visitors, influencers and property, SimpleUP! Leads offers a level of precision and automation that generic databases simply cannot match.
Your ICP — Ideal Customer Profile — is a short, specific definition of the customer who is actually worth your time: the industry they are in, how big they are, where they operate, the job title of the person who signs off, and the signals that suggest they are in the market right now. It is not a general description of your audience; it is a filter. Most prospecting underperforms because there is no filter — you buy ten thousand names, and only a few hundred of them ever fit, but you pay for and work all ten thousand. SimpleUP! Leads works the other way around. We build your ICP with you during onboarding, and that is included on every plan rather than sold as an upgrade. Your searches are then matched against it across millions of data points, so your lead credit is spent on records that fit instead of on volume you have to sort through afterwards. That is why a smaller, well-targeted list usually beats a bigger generic one.
Results vary based on your industry, offer, and outreach strategy, but users consistently report finding their ideal prospects 100x faster compared to manual research and list purchasing. The platform's AI qualification and multi-channel engagement (email + SMS + Voice AI) typically yields significantly higher response rates than cold list blasting. By delivering verified contact data and AI-researched conversation starters, SimpleUP! Leads helps you move faster from prospect identification to actual conversations — and ultimately to more sales, in less time, at a lower cost per lead than traditional methods.
Getting started is straightforward. Once you sign up for a plan, you'll receive onboarding support to help you configure your ideal customer profile and run your first searches. The platform is designed for simplicity — you don't need technical skills or a large team to operate it. Most users are running their first searches and building their first lead lists within an hour of signing up. All plans include onboarding to ensure you get the most out of your subscription from day one.
You are charged only when a record with usable contact data is delivered into your list. Browsing and previewing search results costs nothing at all. Every search type carries its own published per-record rate, so the cost of any search is known before you run it. Your subscription loads lead credit each month and all searches draw from that balance. If a record comes back with no usable contact data you are not charged, and a record carrying several email addresses is still charged only once. Full detail on our Search Types page and the rate card.
It depends on the volume and type of prospecting you plan to do. As a rough guide: adding 100 verified decision-makers a month via People Search runs about $29. Mapping a local market with Industry Search is cheaper per record, so the same $29 covers roughly 150 businesses. Layer in phone enrichment and the occasional intent search and a typical active solo user lands somewhere around $25 to $60 a month. Our Launch plan includes a $25 monthly lead credit and suits solo professionals and small businesses getting started. Growth at $125 a month is built for teams running consistent outreach. Start on Launch, watch your actual usage for a month, and move up when the numbers tell you to.
You have two options: top up on demand at the same published rates, or move to a plan that loads a larger lead credit each month. Nothing stops working and no search is blocked mid-campaign. You can set an automatic top-up threshold so your balance refills itself when it drops below a level you choose, or leave it manual and top up as needed. If you are consistently topping up, upgrading is almost always the cheaper route.
No. Unused credit balance rolls over into the following month. Money you have already paid for stays yours, so a quiet month is never wasted spend.
It carries forward. Unused balance rolls over to the next month, so you never lose value you have already paid for. This makes SimpleUP! Leads especially good for businesses with uneven prospecting activity — run a heavy campaign one month and a lighter one the next, and the balance simply banks itself for when you need it.
There are no setup fees here at SimpleUP! Leads. We like to keep things simple.
We offer a very attractive discounted price for subscriptions billed annually. The prices shown on this page reflect this annual discount.
We are here to help teams of all sizes. Please contact us and we would be happy to discuss how SimpleUP! Leads can best help you crush your goals this year!
The "toll booth" method refers to our pay-per-verified-result pricing model. Just like a toll road charges you only when you pass through — not for the entire journey — SimpleUP! Leads charges only when it successfully delivers a verified data point such as a valid email address or a confirmed direct phone number. This stands in stark contrast to buying a bulk lead list where you pay for thousands of contacts upfront, many of which will be outdated, incorrect, or irrelevant. With the toll booth method, every dollar you spend goes toward genuine, verified value — no waste, no guesswork.
Compare it to the two alternatives. A sales research VA costs $15–$25 an hour and can manually research three to five leads in that hour — call it $5 a lead, before you have verified anything. Buying a list means paying upfront for thousands of contacts, most of which you will never touch and a meaningful share of which are dead. SimpleUP! Leads delivers a verified local business record for $0.19 and a verified decision-maker with a working email for $0.29, and only charges when the data actually arrives. On the Growth plan the included $125 lead credit covers roughly 657 business records a month before you top up a cent. Annual billing saves you around two months against the monthly rate and loads fourteen months of credit instead of twelve.
Contact customer support.
Yes! All plans include onboarding support to get you started on the right foot. Our team will walk you through setting up your ideal customer profile, running your first searches, and building your first lead list. We also provide documentation, guides, and access to customer support to answer any questions you have as you grow into the platform. For larger teams on Enterprise plans, we offer more comprehensive onboarding and training sessions to ensure your entire team is set up for success.
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