# SimpleUP! Leads > AI-powered lead generation platform by Simple Is Good Inc. Find your ideal clients 100x faster using AI-driven prospecting, enrichment, buyer intent data, and multi-channel outreach. SimpleUP! Leads helps businesses find, qualify, and engage their ideal prospects using artificial intelligence. It replaces outdated list-buying with real-time AI search across eight distinct search types, and charges only when a record with usable contact data is delivered. ## Pages - [Home](https://simpleupleads.com/): Overview of the platform, search types, how it works, pricing, and free lead offer. - [Search Types](https://simpleupleads.com/search-types/): The eight ways to find prospects — people, industry/local, company, domain, buyer intent, website visitors, influencer, and property — plus how charging works. - [AI Lead Gen vs Buying Lists](https://simpleupleads.com/ai-lead-generation-vs-buying-lists/): Comparison of AI-powered lead generation vs traditional purchased lead lists. - [FAQs](https://simpleupleads.com/faqs/): Frequently asked questions covering the platform, lead credit, pricing, and support. - [Rate Card](https://simpleupleads.com/rates/): Published per-record price for every search type, plus what each monthly plan lead credit buys. - [About Us](https://simpleupleads.com/about-us/): Background on Simple Is Good Inc. — internet pioneers since 1996. - [Privacy Policy](https://simpleupleads.com/privacy-policy/): How user data is collected, used, and protected. - [Terms of Service](https://simpleupleads.com/terms-of-service/): Legal terms governing use of the platform. ## Key Facts - Company: Simple Is Good Inc. - Phone: 1 (647) 371 0704 - Platform: simpleupleads.com - Plan family: SimpleUP Leads Advantage - Pricing plans: Launch ($97/mo or $997/yr, $25/mo lead credit), Growth ($297/mo or $2,997/yr, $125/mo lead credit — coming soon), Scale ($597/mo or $5,997/yr, $350/mo lead credit — coming soon) - Billing model: dollar-based lead credit. Each plan loads a monthly credit balance; searches draw from it at published per-record rates. Unused balance rolls over. On-demand top-ups available at the same rates. - Charging rule: previewing results is free. A record is charged only when added to a list with usable contact data. A record with multiple email addresses is charged once. - Annual plans load 14 months of credit instead of 12. - No setup fees on any plan. - Free trial: 20 free leads available on sign-up - Search types: People, Industry/Local, Company/Employer, Domain, Buyer Intent, Website Visitor ID, Influencer, Property Search & Skip Trace - AI features: AI Assistant, AI agents and autopilot searches, email outreach, SMS, Voice AI, data enrichment, ICP built with you at onboarding - Integrations: SimpleUP CRM, CSV export, unlimited third-party integrations - Founded: Internet presence since 1996 ## Optional - [Sitemap](https://simpleupleads.com/sitemap.xml) - [Robots](https://simpleupleads.com/robots.txt)